hm|we is an international B2C/B2B fast fashion e-commerce platform. The company mainly focuses on womens wear, but it also offers, childrens clothes, Arabian Daraa / Abaya , accessories, and other fashion items. hm|we mainly target GCC, Middle East, Europe, America, and Australia, along with other consumer markets. The brand was founded in October 1982, and since then it has upheld the philosophy that "everyone can enjoy the beauty of fashion.